Archive for February, 2012
The crazy ones
“Here’s to the crazy ones. The misfits. The rebels. The troublemakers.
The round pegs in the square holes. The ones who see things differently.
They’re not fond of rules. And they have no respect for the status quo.
You can quote them, disagree with them, glorify or vilify them. About
the only thing you can’t do is ignore them. Because they change things.
They push the human race forward. And while some may see them as
the crazy ones, we see genius. Because the people who are crazy enough
to think they can change the world are the ones who do.”
Apple Ad 1997
Performance News (Die Ovens)
CX Type Die Ovens
Time to temperature is 20 to 30% faster than our standard ovens. This will reduce the number of ovens required to service each extrusion press, thereby reducing the capital required for die ovens.
Castool also offers a Multi-Contoller eliminating the existing controls on each oven. This controller also allows the die handler to open the ovens remotely, protecting him from the initial heat surge when the oven lid is opened.
RDX Remote Die Expediter
The RDX does more than robotically handle the die.
The die information is captured by scanning a bar code on the die when loaded into the die cradle. Each oven will then preheat the die to the recipe billet temperature, including a temperature offset (correction) to compensate for the die transfer time, in most cases this should be approx. 15 C.
In most cases extruders do not record the time and temperature of the die when removed from the die oven, nor the time when the first billet is extruded. This is extremely important because dies lose approx. 5 C each minute in air and 10C each minute once installed in the die slide.
Why are simple products good?
Because with physical products, we have to feel we can dominate them. As you bring order to complexity, you find a way to make the product defer to you. Simplicity isn’t just visual style. It’s not just minimalism or the absence of clutter. It involves digging through the depth of complexity. To be truly simple, you have to go really deep. For example, to have a product that has no screws on something, you can end up having a product that is convoluted and so complex. The better way is to go deeper with the simplicity, to understand everything about it and how it is manufactured. You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.
Take a close look at our QR Container sometime. We have an air-cooled version for the Superextruders that extrude at such a high rate that there is a slight build up of heat using the standard QR container design.
Projects (Castool’s RDX)
When you near the end of a project, it always takes longer and costs more money to complete than you think.
If the first 90% of the project takes 90% of the time, the last 10% of the project will take another 90%.
You may begin to wonder whether it is worth the effort, but you must persist.
3 Phase Single Cell Die Oven
We have had a breakthrough at Castool in relation to die heating.
Our new CX SCDO with 3 phase heating controls is reducing TTT (time to temperature) by 30%.
Not only is the CX type oven faster, but the cost to heat the die is also less. Our conventional oven costs approx. $1.67 to heat a 16″ did X 6″ die to 860 F, the 3 phase CX oven costs approx. $1.21. This is 27% less.
The CX ovens heats dies 30% faster and costs 25 to 30% less to operate.
Example: 16″ X 9″ dia. Die Ring /Die Standard Heat Cycle 2 hrs 46 min / CX Type Oven 1 hr 46 min (36% reduction in TTT)
Also, with reduced TTT, fewer ovens are required to service each press. This reduces the capital outlay and the amount of floor space required.
Existing ovens can be upgraded, or traded.

Bad Jobs = Poor Performance
Too many managers believe that they must offer bad jobs to keep prices low. As a result, almost 20% of NA workers suffer low wages, poor benefits, constantly changing schedules, and few opportunities for advancement.
The presumed trade-off between investment in employees and low prices is false.
To meet short-term performance targets, many managers cut labour. The unmotivated and poorly trained employees who remain often cannot keep up with their tasks in a complex operating environment. The result is a vicious cycle, in which lower sales and profits tempt managers to cut even more employees.
Instead, you should simplify operations by offering fewer products, train employees to perform multiple tasks, eliminate waste in everything but staffing, and let employees make more decisions.
You will create a virtuous cycle of investment in employees, stealer operational execution, higher sales and profits, and larger labour budgets. And at the same time make work more efficient and fulfilling for employees, improve customer service, and boost sales.
Design-Driven Innovation: Changing the Rules of Competition by Radically Innovating How Things Work
Until now, innovation studies have focused either on radical innovation pushed by technology or incremental innovation pulled by the market. Design-driven innovations do not come from the market; they create new markets. They don’t push new technologies; they push radically new meanings.
For companies this means having a vision and taking that vision to your customers. Think of game-changers like Apple’s iPod. They overturned our understanding of how we listen to music. Customers had not asked for these new meanings, but once they experienced them, it was love at first sight.
But where does the vision come from? For truly radical breakthroughs, we must look beyond customers and users to those he calls “interpreters“: the community of players — from artists to technology suppliers to design schools — that surround every product and deeply understand and influence how people give meaning to things. By identifying and interacting with the right interpreters, companies can generate offerings with long life cycles, significant profit margins, strong brands, and sustainable growth.
There’s a systematic process — led by a firm’s top executives — for leveraging relationships with interpreters into radical new meanings for products:
- Listening: Identify and attract key interpreters and access their knowledge about possible new meanings.
- Interpreting: Develop unique proposals based on this knowledge.
- Addressing: Use the seductive power of interpreters to sway customers’ minds and hearts.
Providing a provocative innovation, thinking and practice, is how design breakthroughs that delight customers and give the company an unbeatable competitive advantage.
Best and Average

For most things in life, the range between best and average is 30% or so. The best airplane flight, the best meal, they may be 30% better than your average one.
The Castool team is an attempt to build a whole team of A players. People say that A players will not get along. We realized that A players like to work with A players, they just do not like to work with C players.
To succeed in doing this you require a collaborative hiring process. When we hire someone, even if they are going to be in sales, we have them talk to the design folks and engineers.
Valentine’s Day
Not that i mind giving flowers on Valentine’s Day, but society’s obsession with romantic love – the notion that one day you will find the perfect one and live happily ever after – is responsible for more misery than any other myth of modern life.
Our culture tells us to follow our hearts and not our heads.
You may realize that the kind of partner you always thought you wanted may be a complete disaster. I know so many people who have wasted their lives believing that the person they thought was their type would eventually sober up, conquer their writer’s block and sell their novel, or change in some other manner.
True love is not lightning bolts. It is not something that just happens to you. It is something that builds over time.
True love isn’t what i used to think it was at all.
Innovation
The mere word “innovation” has been so overused in the marketing and advertising industry as to become nearly meaningless. Of course, every company should aim to be innovative or at the very least moving forward and improving. As one saying goes, “If you’re not innovating, you’re dying”. This is often replaced with the concept of growth to an almost interchangeable degree. So what really is innovation?
Innovation is not what many companies claim. Too many companies simply take what others have done and either directly “borrow” the idea with their own flair or simply make minor improvements that don’t have significant impact on customers. Think of the throngs of “me too” products that range from smart phone cases to tablets to HDTVs. While they may claim it, there’s no real innovation in the lion share of companies clamoring for consumer attention.
