Because with physical products, we have to feel we can dominate them. As you bring order to complexity, you find a way to make the product defer to you. Simplicity isn’t just visual style. It’s not just minimalism or the absence of clutter. It involves digging through the depth of complexity. To be truly simple, you have to go really deep. For example, to have a product that has no screws on something, you can end up having a product that is convoluted and so complex. The better way is to go deeper with the simplicity, to understand everything about it and how it is manufactured. You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.
Take a close look at our QR Container sometime. We have an air-cooled version for the Superextruders that extrude at such a high rate that there is a slight build up of heat using the standard QR container design.
Posted by: Paul Robbins
